Marvin has been with the company for 30 years. As a sales representative and then a sales manager, Marvin worked directly with our customers, helping them to create new approaches in how they stored and accessed what was important to them. He has been a Certified Records Manager for over 15 years and became Improve Group’s President and CEO in 2000. Marvin is dedicated to helping our customers understand the value of what good processes can do to improve their business.
Seems Apple is in trouble again for tracking iPhone users. You have probably seen in the press that the Apple iPhone tracks the movement of its users and stores the data. Apple claims they don’t really use the information, and that it is anonymous, so your privacy is intact.
I’ve never been that worried about Apple cyber stalking me. In fact, I feel a little sorry for the poor guy at Apple who has to track me as I rush from the gym to the coffee shop to the market and back again all day. Not a very compelling schedule.
Their latest problem began when the user being tracked was a lawyer in Korea. Someone back at Apple was watching as he flitted from the gym to the coffee shop to the market. When the lawyer found out; he sued them and, well, we all know it’s a bad idea to go to court against a lawyer.
The judgment against Apple was about $950.00. Not a bad deal actually. In the US that would not have covered the postage for all the mailing the attorney would do in the case.
So, anyway, if you are going to stalk someone, don’t pick a lawyer, they bite back.
Wouldn’t it be nice if there was some way to stalk the information in your organization? To follow it as it goes from the gym to the coffee shop to the market and back again. To know at any moment where that piece of data that you need is hiding?
Many of us follow the IKHSW method of information access. That’s the “I know it’s here somewhere” line we use when that customer is on the phone waiting for an answer.
Well, the fact is, it’s possible to know where that important information is, or that piece of inventory, or capital equipment everyone is looking for.
One way is to strap an iPhone to every important item in your company, then call Apple to ask them where it is. An easier way is to use a barcode or little microchip like the one on the expensive jeans at Wal-Mart that triggers the alarm when you leave the store.
The barcode or the chip will track your assets and tell your computer where they are hiding. You can get right to them when you need them. It makes your customers happy, your coworkers happy and even that guy in accounting who wants to know why you spend so much money on lawyers.
The cost saving alone would probably put you on the Accounting Department’s Christmas card list.
We have a whole host of information stalkers at Improve Group. We call them Storage and Access Experts because our marketing department liked that title better than Stalkers. Nothing would make us happier than showing you how to stalk your information. Contact us today and we’ll send someone over. At least it will give that guy at Apple some variety as he follows us over.